Contact PRSA Greater Cleveland Chapter for event and ticket information.
Tuesday, October 13, 2009 from 4:30 PM - 7:00 PM (ET)
PRSA Cleveland Chapter to Host Presentation
on Maximizing Multicultural Initiatives Featuring Multicultural Marketing
Expert, Christine Clavijo-Kish
In a nation rich with diverse cultures and ethnic identities, using just
one approach to public relations can be limiting. The Cleveland Chapter
of the Public Relations Society of America (PRSA) is hosting an in-depth,
professional development presentation on maximizing multicultural initiatives
on Tuesday, October 13 at the Greater Cleveland Partnership, located on
the 2nd Floor of the Higbee Building.
The dynamic presentation will feature Christine Clavijo-Kish, Senior Vice
President, Multicultural Markets, PR Newswire, who will discuss the latest
trends and positioning strategies to reach diverse communities. This program
is part of national tour entitled “From Media Relations to Measurement:
Maximizing Your Multicultural Initiatives in 2009,” which is traveling
to various PRSA chapters throughout the country.
Some of the topics that will be covered include:
- Key facts and figures about the U.S. Hispanic, African American and U.S.
Asian markets
- Top trends in multicultural/ethnic public relations
- Common mistakes that marketers make in targeted multicultural or integrated
campaigns
- Means by which ethnic groups are driving the Web 2.0 era and the dynamics
that each segment brings to online communications
- Developing and launching an effective multicultural communications strategy
Presenter
Christine Clavijo-Kish, Senior Vice President, Multicultural Markets, PR
Newswire
Date
Tuesday, October 13, 2009
Location
Greater Cleveland Partnership - Shatten Board Room
Higbee Building - 2nd Floor
100 Public Square
Cleveland, OH 44113
Time
Registration and Networking: 4:30 PM - 5:00 PM
Program: 5:00 PM - 6:00 PM
Reception: 6:00 PM - 7:00 PM
Cost
Free to PRSA members and guests
Register today!
This event is free, however program seating is limited and advance registration
is required.
For additional information please call Kelly Banks at 440.759.2862 or e-mail
kannbanks@yahoo.com
This event is made possible through the generous
sponsorship of Dominion East Ohio, Tri-C and Cleveland Plus.
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